Just over a year ago I was standing at Tern’s booth in Dallas, Texas at the American Society of Travel Advisors conference when a woman walked right up to me and said something along the lines of: “I’m Jenn Lee and we need to know each other”.

A few hours later, at the hotel bar, I pulled my laptop out and started sharing our vision for the future of technology in the travel industry with Jenn. A few months later, with the launch of Vacation Planners, Tern was the platform of choice to power the new franchise model. Over the past year, our partnership has grown and Jenn and I became fast friends.

That is why today’s news is especially meaningful to me and the entire Tern team.

I’m thrilled to share that Tern is officially partnering with Travel Planners International (TPI) to bring our powerful CRM platform to TPI’s extensive network of travel advisors.

At Tern, our mission has always been clear: to build tools that make travel professionals more successful, and that mission is stronger than ever. Partnering with an organization like TPI, which shares our passion for empowering advisors, feels like a natural fit.

When we first started talking with the team at TPI, it was immediately evident that they share our commitment to giving travel advisors the best possible resources to thrive in today’s dynamic travel landscape. Jenn Lee, TPI’s President, put it perfectly: “Partnering with the right CRM is about giving our advisors the best possible tools to thrive in a rapidly evolving travel landscape. With Tern, we’re not just offering access to a software platform, we’re investing in the future success of our entire community.”

That’s exactly what this partnership is about: investing in travel advisors’ success, together.

Across the industry, host agencies are recognizing the need for scalable, user-friendly platforms that empower advisors to manage their businesses more effectively and remain competitive. Tern’s platform is designed with that vision at its core. We’re known for streamlining workflows, simplifying client management, and delivering data-driven insights that help advisors build stronger, lasting relationships with their clients.

By working closely with TPI, we’re ensuring that their advisors will have access to the best possible tools to succeed. And we’re not stopping there. We’re collaborating with Lucia, our preferred onboarding partner, to make the transition seamless and cost-effective, so that every advisor can hit the ground running.

For me personally, this partnership is a huge vote of confidence in our team and our mission to support travel professionals at every stage of their growth. We’re excited to be part of TPI’s journey, and to help their advisors build the businesses of their dreams.

To all TPI advisors, welcome to the Tern family. We’re excited to help you thrive.

Onward,

‍
David