Travel mishaps lead to advisors
Tern's CEO, David was on a trip to Greece in 2021 when he missed a ferry schedule change. Instead of enjoying their first Greek Isle, David & his wife spent six hours in a (very hot) parking lot waiting for the next ferry.
In that parking lot, David thought of his in laws & that they used an advisor for all their trips. He thought, maybe if he had partnered with Wendy he wouldn't be in that parking lot.